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A/B Testing For Mobile-First Experiences
#1

A/B Testing For Mobile-First Experiences

Your client’s website is done. They’re thrilled with it. You and your team are satisfied with the results. And visitor reception looks good so far.
While I recognize that a lot of research, experimentation, analysis and review went into the creation of the website, is that all there is to building a winning website these days? I’d argue that the mobile-first web has added a layer of complexity that few are fully prepared for.


https://www.smashingmagazine.com/2019/02...periences/
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